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AttitudeBikes – Singapore

AttitudeBikes – Singapore

We follow on Facebook an “AttitudeBikes” page with some amazing bike builts inside .. we want to know more about that..

PAGE FACEBOOK ATTITUDE BIKES

What really is AttitudeBikes?

I would best describe AttitudeBikes as an establishment that is operated by a collaborative effort of good friends. We use our different skill sets to fill a void in our local cycling community/industry by providing solutions and high quality services to fit the individual requirements of our customers (who ride various types of bicycles, not just MTB’s). We do our best to cater to their requirements but also advise them on their needs over wants.

Besides that we are also one big family who embraces a culture that has been forged by years of friendship. We simply love to work, ride, eat, and hang out together.

AttitudeBikes in 1998_1

Just to let you in on a bit of our history: Before our mentor, S. Ramanathan (affectionately known as “Ram”), handed over the operations of AttitudeBikes to us a few years ago, most of us were competitive BikeTrial riders who were supported by the shop. It wasn’t long before
AttitudeBikes became not only a place where we would meet for rides or get our bikes fixed, but it was a second home for us where we would spend a lot of our free time chilling after work/school and enjoying each other’s company.

Who is part of our team?

Walton Seah (Myself): I specialise in creating the perfect bike for my customers by understanding what they require. As most of the bikes I work with are either tailor made or custom assembled, I review every aspect of his or her ‘dream’ bike before it is built, from the choice of suspension, wheels, frame/linkage, and even down to the colour scheme.

This is how we disassemble a fork that is due for servicingChen Zhi Wen: He’s the head mechanic who takes charge of the workshop and ensures that all our customers bikes are well taken care of, work is executed the way it’s supposed to, and delivered by the deadline. He constantly goes the extra mile to do a thorough check on every bike even if it’s just in for a simple bike wash.

Peh Zhi Wei: Having recently completed his apprenticeship with us before going into the Army to serve his two years of National Service (it is compulsory for all physically fit Singaporean males), he’s got a position as a mechanic waiting for him once he’s out of the Army. He is someone who has a really high attention to detail and very strict quality control over the jobs he delivers.

Benjamin Teo: Fresh out of the Army after completing his National Service, he is the guy who takes care of all photography, videography, graphic design, and social media management work that goes on at AttitudeBikes. He is also responsible for ensuring that the AttitudeBikes brand is represented in the best manner possible, be it through print or digital media.

Well, we do not have an official race team at the moment, but we are looking into developing an athlete support program as we currently provide technical support for some of our customers who compete regularly. This year we have Loo Ching Soo and Morten Hansen, who are going to compete in the TransPortugal 2013, a 9-day adventure race that will take them from the north to south of Portugal. Last year, they also competed in the Absa Cape Epic 2012, which they completed successfully.

We also have Ian Krempl on board once again this year. He is one of the fastest downhillers in Singapore who competes in many downhill races around the region. He has also represented our country in the South East Asian Games and Asian Cycling Championships.

Most of your work is based around Nicolai frames, why?

It’s simple. Nicolai is able to provide us with high quality tailor made frames that suit our customer’s individual requirements to the finest detail. Thanks to their endless list of custom options, we are able to turn our craziest concepts into reality.

nicolai helius attitude bikes

It seems that guys in your shop enjoy a lot of anodised components. Is it an old habit or do you force your customer to mount “super flashy bikes”?

Haha no, there is no need to force them to run anodized components or frames; it is purely their choice. I guess our customers generally prefer the practical aspects of the anodised finishing, as it is lighter and easier to maintain than the common powder coated finishes.

What is the typical profile of a rider coming from Singapore and what are the types of trails you can ride every week?

The trails in Singapore mainly consist of cross-country trails that are usually 4-10km per loop. Because of the lack of elevation, climbs and descents are short, even technical sections like rock gardens end way too soon.

Singapore is pretty much an urban jungle, and the network of proper trails are quite limited, but nevertheless we make do with what we have and have fun riding our bikes. It is not surprising to see XC, AM, and DH bikes being ridden in the same trail, although I would say
that 4-6 inch travel All-Mountain bikes remain a popular choice among the MTB riders in Singapore.

Local Trail Ride with Customers

A lot of riders in Singapore will also try their best to make a trip overseas to neighboring countries such as Malaysia, Indonesia, and Thailand a couple of times a year to get some riding done on longer and more challenging trails.

Do you think 650B is the best wheel size?

This is actually quite a tricky one; as you should know the debate on wheel sizes don’t seem to end.

I’m not in any position to tell if 650B is the best wheel size because I haven’t ridden one myself, but I think that it really looks promising. The fact that many manufacturers are producing 650B bikes for the AM/Enduro, Freeride, and Downhill disciplines instead of concentrating on producing 29’er versions does show that it might just be the next big industry changer in MTB.

Electronic or mechanical in the next few years?

Mechanical, but more specifically internal transmission. At AttitudeBikes, we believe that internal transmission is the way to go. Over the years we have worked with a range of Shimano Alfine, Rohloff/G-Boxx, and most recently NuVinci’s N360 and the much-anticipated Pinion gearbox.

I love the fact that the gears are protected from the elements and it stays reliable even in the worst conditions.

G-BoxxNewly Fitted NuVinci N360 on a Seven HardtailGetting Familiar with the New Pinion Gearboxes

One of the downsides that I see is of course the weight, but that can easily be overcome by making planning the set up of the entire bike based on individual requirements. Price is also a big factor for some because it is after all the latest technology so it does cost more than a regular derailleur set up. But in the long run it’s definitely worth the investment.

If you could only bring on bike with you on a deserted island…

It’s gotta be my 25th Anniversary Monty 231 Kamel trial bike. Since it is a deserted island I’m not sure if there would be any beaten tracks, so I might as well use the opportunity to ride on whatever logs or boulders I can find, and wait for help to come!

Merci Attitudes bikes !

About Attitude Bikes guys > complete profile

Walton Seah (Myself): I specialise in creating the perfect bike for my customers by understanding what they require. As most of the bikes I work with are either tailor made or custom assembled, I review every aspect of his or her ‘dream’ bike before it is built, from the choice of suspension, wheels, frame/linkage, and even down to the colour scheme. This is to ensure that my customers are being built a bike that is great aesthetically and mechanically, for it’s intended usage. It’s all about how these details received are combined and conceptualised in unique ways that blow people’s minds away every time a build is completed. I also provide solutions to all sorts of unconventional problems that our customers might have, such as a Gates Carbon drive conversion on a frame that was only designed for a standard drivetrain, the list goes on. Most of the time, these solutions prevent them from having to find costly replacements.

Chen Zhi Wen: He’s the head mechanic who takes charge of the workshop and ensures that all our customers bikes are well taken care of, work is executed the way it’s supposed to, and delivered by the deadline. He constantly goes the extra mile to do a thorough check on every bike even if it’s just in for a simple bike wash. He understands the need for a quiet and efficient bike that works smoothly and safely. After all, we have to be responsible in ensuring that the bike is safe to ride after it leaves the workshop. He simply treats every bike that rolls in like his own.

He even goes the extra mile to organise rides with our valued customers to better understand their riding style and bike usage patterns. He claims it sometimes helps him decide on what products and set ups to recommend, all the way to how he preps their bike on the next visit to further optimise the potential of their individual bikes.

Peh Zhi Wei: Having recently completed his apprenticeship with us before going into the Army to serve his two years of National Service (it is compulsory for all physically fit Singaporean males), he’s got a position as a mechanic waiting for him once he’s out of the Army.

He is someone who has a really high attention to detail and very strict quality control over the jobs he delivers. He constantly researches about different technologies in the cycling industry and he has a desire for an in depth understanding in everything that he comes across during his personal research or whenever he pops by when he isn’t stuck in the Army camp. He’s still pretty young and he absorbs information like a sponge, so we are hoping his hard work would lead him towards being my “protégé” if you wanna call it.

Benjamin Teo: Fresh out of the Army after completing his National Service, he is the guy who takes care of all photography, videography, graphic design, and social media management work that goes on at AttitudeBikes. He is also responsible for ensuring that the AttitudeBikes brand is represented in the best manner possible, be it through print or digital media. At times, he is also my personal copywriter (I needed some help when it came to putting the answers for this interview together, haha).

Three years before he officially joined us, he designed the AttitudeBikes logo, and the ‘AB’ icon that a lot of people know us by. All these services that I mentioned are provided to AttitudeBikes via his own small enterprise by the name of Oh Cheese Visuals, specialising in action sports and motorsports photography and videography.

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