French Saga with Lapierre Bicycles

French Saga with Lapierre Bicycles

Gilles Lapierre is not the original maker of his own brand. His father founded the Cycles Lapierre just after the WW2 in 1946 – in Dijon, well known for the mustard and some wines around. So this corporate video is nice to understand how Lapierre becomes a leading brand in france – and not only – and how the experience of a rider such as Nicolas Vouilloz is helpful to design better bikes.

Lapierre – Depuis 1946 from Lapierre Bikes on Vimeo.

There is also a trend here in france around the “made in france”. Lapierre is the kind of brand able to assume this positionning clearly.

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