Giro launches the friday fifty, a private sale on exclusive products reserved for facebook fans.
For example, today, those shoes for mtb, Giro Empire with a camo design, are available on the facebook store on limited quantity (Fifty / 50). The 450 others pair of shoes will be displayed on retail after. A good way for Giro to communicate on its product and to do some efficient buzz on social networks since it’s super easy to buy a product directly with paypal.
You can access the webapp clicking on the image below