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Race Face takes control of Easton Cycling

Race Face takes control of Easton Cycling

Source: velonews

Everythings goes fast on the bicycle industry.

2/3 years ago, Race Face faced huge financial difficulties and was very closed to the bankrupt.
Today, we discover that the president of the Canadian company just takes control of Easton Cycling, the bicycle division of Easton Group.

The strategy of Race Face to redefine a clear, clean and premium range of components for mountain bikes seems to be efficient. With Easton Cycling, new horizons come to the brand with an entry to road market, wheels industry and basically a better impact on OEM market.

 

 

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